Gentlemen, here’s an important question: Why are you losing your hair? It may be because of the way you DRY it, after you wash it. That’s according to Leon Van-Gorkom, the senior manager of hair-care product development for Unilever, which owns nine different hair-care brands, including Suave, Dove and Tresemmé.
And Leon says, when the hair is wet, it becomes more vulnerable. And rubbing your hair with a towel – the way most men do – creates friction. That can damage and weaken the hair’s cuticle, which is the outer layer of each strand. And when your cuticles are weakened to …read more