Sony LegacyNext Friday, June 12, marks the 50th anniversary of the U.K. release of The Kinks‘ song “Lola,” Ray Davies‘ memorable rock anthem about a naive young man’s encounter with an apparent transvestite.

To mark the milestone anniversary, The Kinks are declaring June 12 to be “Lola Day,” and will be posting special previously unseen videos, new cover versions of the song and more on their Facebook page and other social media sites.

The band also is asking fans to take part in the celebration by sharing their memories and anecdotes about the song, and posting their own renditions of “Lola,” as well as related photos and artwork, via social media using the hashtag #LolaDay. You also can submit your entries via email at LolaDayEntries@gmail.com.

“Lola” was one of The Kinks’ biggest hit singles, peaking at #9 on the Billboard Hot 100 and at #2 in the U.K. The song also was featured on the band’s 1970 album Lola Versus Powerman and the Moneygoround, Part One, which reached #35 on the Billboard 200.

By Matt Friedlander
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