Because group exercise is the new form of “hanging out!”
According to a survey of 17-thousand people, there’s been a shift in how people view exercise……there’s now an increased focus on fitness routines as a way to build community.
- More than one in three people say they’re more likely to pick a fitness studio or gym if it’s is known for creating social connections.
- And 43% of those surveyed said community is important to their exercise experience.
Basically, the fitness industry has transformed from transactional……where you worked out as a way to get thin or get bigger muscles – to an opportunity for connection and friendship. Exercise is no longer something to check off your to-do list – it’s something people look forward to because we LIKE living our lives in a healthy way with people we enjoy being around.